Advertising Strategies of Adidas and Nike
Introduction Adidas and Nike are two global leading sport apparel corporations. These two companies are constantly competing in the industry. They have a number of similar and different attributes, which makes both the corporations unique despite the fact that the two produce sports clothes, equipment, and accessories. The paper will…
Alcohol Advertising
Alcohol Consumption One of the major objectives of opponents of alcohol advertising is reducing alcohol consumption to the appropriate level. In general, some positive results are achieved in this sphere because the overall trend demonstrates that the consumption per capita tends to decline. However, due to the population growth, the…
Branding, Pricing and Distribution
Introduction Branding is the process involved in creation of a unique name and brand for a product. It is the use of a term, name, design or symbol in order to give a product a distinctive identity in the market. Branding establishes a significant and differentiated presence in the market…
Corporate Responsibility and Marketing Strategies: Apple Inc.
Introduction Ethics and corporate social responsibility are important in any sector of business and influence the reputation of a company and its sales. Business ethics can include many aspects such as hiring practices, working conditions, the style of advertising, etc. The current paper discusses Apple’s position on the company’s ethical…
Food Advertising and Eating Behavior
Priming Effects of Television Food Advertising on Eating Behavior Identification of a proper source to be used in the research is one of the main tasks for the study preparation. The researcher should properly locate, analyze, and systematize the data existing on the chosen topic. Therefore, a researcher should be…
Impact of Marketing Mix in Creating Brand Loyalty
Introduction This study explores the impact of the marketing mix in creating brand loyalty. The study will be undertaken to determine the elements of the marketing mix that are more important in the creation of sustainable brand loyalty among consumers. The findings from this study will provide important insights on…
Role of Social Media in Marketing
Introduction The last twenty years inaugurated by the World Wide Web have been extremely productive and effective in terms of economic and promotional development. The market has seen introduction of a huge number of new promotional tools and practices applied on the Internet with the help of social media. With…
Sports & Entertainment Marketing
Introduction Marketing refers to “the process of formulating and implementing actions for the production, pricing, promotion, and distribution of a sport product aimed at satisfying the needs of consumers and achieving the objectives of the company” (Pitts and Stotlar 23). Sports marketing refers to promotion of sport events and teams.…
The Influence of Ethics on Consumer Behavior
Introduction Recently, there has been increasing interest concerning the aspect of consumer behavior. Researchers used the empirical data focused on the issue of the influence of ethics on consumer behavior in order to determine the peculiarities of the tangible links that exist between moral principles and the ways of perceiving…
Tiffany & Co. Marketing Strategy
Introduction The American economy suffered a major blow after the September 11 attack in 2001. Concerning the jewelry sector, it has recovered impressively from the declining sales that the industry experienced in that particular year. Over time the company has developed and is one of the leading respectable retailers. Tiffany…